While product-centric businesses believe that developing great products will attract a great number of customers, customer-centric businesses are passionate about collecting information about their customers and creating a product or service based on these insights gathered. Customer-centric design is important because the customers feel that they are in control. Therefore, Customer Relationship Management (CRM) tools play an important role in becoming customer-centric as this is where all of your customer data is stored. With Mobilo Card, you can integrate your business card with CRM applications to become Customer-centric business.
To adopt customer-centricity in your business, you need to create a strategy that allows you to collect significant information about your customers, as well as address their needs throughout the customer journey. CRM is not only limited to the technology but revolves around a company’s ability to become customer-centric. Improving your CRM system for your business means using the system to obtain as much information as possible. Mobilo Card is your best way to maximize the use of your CRM. You can scan a photo of your business card from Mobilo Card iOS app, and Mobilo Card will create a CRM Contact or Lead for you.
Mobilo Card is a business card scanning app that can figure out what the name, company, and title of your contact details, break down multiple phone numbers and email addresses, and organize all of this information appropriately before adding the contact to your client’s phone.
Being customer or client-centric simply means satisfying your buyer persona at every interaction across their path to purchase. It is an opportunity to provide a brightened customer experience, during your customer journey, from the Google search that helps customers discover your business to their final purchase, and every moment in between.
A CRM software creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in an upgradeable way. If your company uses Salesforce, Mobilo Card helps you integrate your business card with Salesforce.
Moreover, Mobilo Card is potentially the most powerful weapon in your marketing arsenal. E-mail marketing, SEO and paid media all do a great job of attracting your targeted audience, but people buy from people, and face to face sales meetings, ended with a handshake and the handing over of a business card is playing a major role in your business growth and success. A handshake and exchange of business cards affect more than any online communication and that’s great for building permanent business relationships.
As long as your targeted audience is always interested in knowing how your previous customers perceive your products or services through testimonials, you can include digitally one or two of the best testimonials you have received, on your Mobilo card will promote your brand and customers will not need to go online to check your reputation. Testimonials are important on brand websites for increasing credibility and trustworthiness.
After all, who doesn’t want to increase their leads and conversions, and as a result their profits? Mobilo Card is not only about business cards, it helps businesses to learn about their customers, including who they are, how and why they purchase your products, as well as customers’ purchasing histories. This helps businesses visualize their customers’ needs better and, consequently, fulfil them.